The workshop endeavored to improve the skills of media professionals to use Social Media in awareness raising campaigns about HIV prevention and AIDS with light focus on enriching the UNESCO Tertiary HIV e-Learning Distance Course to be launched in February of 2012 and opportunities in NFE (Non Formal Education). NFE is the strategic mechanism engaged by UNESCO to reach out to Young Key Affected Populations – using outreach activities and social media. The workshop was successfully attended by over 30 media professionals, government officials, youth working on HIV and related stakeholders from seven countries.
The workshop highlighted the importance of media’s role in the response to HIV and the role young adolescents play using social media. It was stated that media can play a crucial role in bridging the gap in two main directions – raising the public awareness about HIV complex issues and re-enforcing the behavioral changes needed to reverse the trend. To be able to do so, the broadcasting organizations need to have production staff trained to cover the complex HIV and AIDS issues in a knowledgeable and responsible way, to help reject major misconceptions that have created mass stigma and throbbing discrimination - mostly a result of inaccurate and fear based prevention campaigns in the early days of the epidemic A clear and accurate understanding of the multiple perspectives of HIV transmission and prevention are the first steps to reverse the epidemic. These are areas in which journalists can help in collaboration with the experts who have scientific knowledge and training on HIV and AIDS, including medical staff.
The opening speech was delivered by Dr. Anwar Alsaid, Head of Education Unit at UNESCO Office, Jakarta. Key resource person of the workshop was Mr. Savyasaachi (Saachi) Jain, media trainer and moviemaker, who has extensive experience and knowledge on the use the use of social media and campaign promotion, especially on HIV prevention and AIDS issues. The workshop was moderated by Mr. Ahmed Afzal, HIV-AIDS and School Health Coordinator, UNESCO Office, Jakarta. As a follow up, an Email Group will be established for the participants of the workshop to receive regular updates on the subject matters discussed. Furthermore, a three month follow-up of the group activity on the second day of the workshop in Strategizing Your Social Media Presence will be conducted by the facilitator. Discussions are in place to consider developing a module to provide guidelines on the effective use of Social Media by interested stakeholders in the HIV prevention campaign.
For inquires in UNESCO Office, Jakarta please contact:
Anwar Alsaid – Head of Education Unit (email@example.com)
Ahmed Afzal – HIV-AIDS & School Health (firstname.lastname@example.org)