This agreement prolongs the existing four year-old partnership for another six years. Also present at the signature ceremony were: Mr João Carlos de Souza Gomes, Ambassador of Brazil to UNESCO, and Mr Laudemar Aguiar, Minister and Bilateral representative from Brazil in France. Mr Matsuura was accompanied by Mr Marcio Barbosa, UNESCO Deputy Director-General, and several heads of Programme Sectors and Central Services.
“Today’s signature illustrates the strong and historic collaboration between UNESCO and Brazil. (…) I am happy to sign the renewal of what is, for both UNESCO and TV Globo, a landmark partnership agreement,” stated the Director-General in his opening statement.
Mr Matsuura recalled the 3 million Brazilian children and youngsters in need that have benefited from ‘Criança Esperança’, a programme created by TV Globo 23 years ago which UNESCO has been participating in since 2004. The Programme is based on a multi-donor social mobilization and fundraising campaign. The funds gathered support 4 ‘Criança Esperança’ Centres spread throughout Brazil, a nation-wide project on early childhood and preventive education, as well as a great number of grass root projects selected by UNESCO. The programme promotes social inclusion, educational opportunities, and guarantees human rights for socially vulnerable populations.
“Our partnership is an excellent example of how the public and private sectors can collaborate effectively for the benefit of those most in need through social mobilisation and fundraising. This is a concept and initiative that can be easily replicated in other countries,” underscored the Director-General.
During the ceremony, Mr Marinho expressed his satisfaction with the renewal of the agreement and emphasized the capacity of disseminating UNESCO’s actions through TV Globo, the largest Brazilian broadcasting network and the fourth in the world.
The Ambassador of Brazil to UNESCO, Mr Souza Gomes, congratulated the signing parties and assured Mr Matsuura of the Brazilian government’s full support for this programme and partnership.
Author(s): Office of the Spokeswoman - Source: Flash Info N° 094-2008 - Publication Date: 18-07-2008