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General principles

Practical guidelines

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General conditions for the use of UNESCO’s name and logo


    The two objectives for UNESCO’s institutional framework and practice concerning the use of its name and logo are:

    - to enhance UNESCO’s visibility and outreach through the effective association of its name and logo with activities of its networks and partners,

    - to protect UNESCO’s name and logo from inappropriate and unauthorized use.

    The general principles on the use of UNESCO’s name and logo are set out in the “Directives Concerning the Use of the Name, Acronym, Logo". These Directives were approved by UNESCO's governing bodies for a trial period up to the 34th session of UNESCO's General Conference.

  • There are three types of authorization:
    - UNESCO decides to give patronage to an event or activity at the request of another organization.

    - UNESCO makes contractual arrangements with an organization for a specific activity, event or project.

    - UNESCO grants a national entity the right to take part:
    . in an intergovernmental programme such as Man and the Biosphere Programme (MAB);
    . in programme networks such as Associated Schools (ASPnet) of UNESCO and UNESCO Chairs,
    . in the movement of UNESCO Clubs, Centres and Associations.


  • UNESCO has two main criteria:
    - The activity is relevant to UNESCO’s own strategic objectives and regular programmes.

    - The organization is compliant to the values, principles and constitutional aimsof UNESCO.


  • The decision to grant the use of UNESCO’s name and logo is always taken in the light of the recommendations of the National Commissions for UNESCO.


  • The use of UNESCO’s name and logo must be expressly authorized in advance and in writing. The visual presentation, duration and scope of the authorization must be respected.

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