Partnership Components

 

Key planned elements of the program include : (i) a Sony Ericsson WTA Tour/UNESCO Fund for women and leadership, which will be endowed initially with approximately €200,000 as seed funding with the goal of reaching a much higher figure through planned additional fundraising activities, (ii) a “Promoter of Gender Equality” player program, which will involve players at both a global and national level in awareness raising activities as well as direct involvement in specific gender equality and women’s leadership programs throughout the world, (iii) mentoring, scholarship and fellowship programs designed to create opportunities and the environment for women and girls to succeed in all walks of life and (iv) usage of existing UNESCO and Sony Ericsson WTA Tour tournaments, galas and conferences as awareness and fundraising platforms. Additionally, the Sony Ericsson Championships promoters and the city of Madrid will support the program through marketing, awareness and fundraising activities. Advertising utilizing players to raise awareness of gender equality issues is also planned.