Recent developments in the use of new technlogies have challenged copyright law and cultural industries with an ever-increasing level of piracy.
The term piracy describes, generally, the unauthorized manufacture and sale of content protected by copyright or neighboring rights. It includes the production of counterfeit goods, produced to resemble the original product and to mislead the consumer, as well as bootleg products based on illegal recording of live performances. A more recent phenomenon, which can fall under the term piracy, is the making available and copying, without the consent of the rightowners, of protected material on the Internet.
Piracy puts cultural industries in jeopardy. UNESCO therefore aims to contribute to the fight against piracy in order to curtail its damaging consequences on the creation and dissemination of cultural goods and services. Its activities in this area are developed largely through innovative public/private partnerships, within the framework of the UNESCO Global Alliance for Cultural Diversity whose main objective is to foster the development of sustainable cultural industries through capacity-building, policy advice, development of infrastructure and piracy prevention.