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The Museum of New Mexico Foundation (MNMF) is a private, non-profit foundation concerned with the heritage of New Mexico which helps to preserve the cultural treasures contained in four large museums and six national monuments. On the basis of a letter of agreement, the Global Alliance and MNMF have been collaborating on initiatives to promote, market and distribute craftwork and train craft workers, leading to the creation of the International Folk Art Market that has taken place in Santa Fe during the month of July since 2004.
At the July 2004 edition, creative artists from Thailand, Bangladesh, India, Mexico, Nicaragua and Niger, who had been awarded the UNESCO Crafts Prize, had the opportunity to take part in this important fair which attracted 15,000 visitors and achieved a turnover of $1,200,000 in just one weekend. In co-operation with the Government of New Mexico and the Municipality of Santa Fe, the Global Alliance and MNMF agreed to hold this fair annually from then on.
The second Folk Art Market was held in July 2005 and attracted 17,000 visitors with sales of $1,750,000. The third edition took place on 8-9 July 2006, showcasing the work of artisans from 34 countries worldwide and reaching a record number of 20,000 visitors.
These activities were essential in Santa Fe's designation as a City of Folk Art under the Global Alliance's Creative City Network.