Target groups/ literacy levels
Women with minimal education and local or English language fluency.
Literacy: illiterate and literate people
Small enterprise development
Aim and content of the application
This CD-ROM tries to meet the demand of providing content material to use online once rural women have access to computer.
It systematically guides users in the process of establishing small self-structured businesses. It leads them through the process of identifying business opportunities and risks within the community, as well as ways to benefit/ minimize them by drawing on the user’s owns experiences.
Simple case stories are incorporated to illustrate various concepts and serve as a launching pad for ideas and discussion.
The application is composed of three sections divided into chapters.
It is designed as a visual “computer book”, allowing the user to easily navigate using only a click of the mouse.
The information is presented in a succession of cartoons illustrating scenes of everyday life.
Non-literate users have the possibility to follow the application with the help of the audio track that gives the instructions featuring in the illustrations.
The CD-ROM’s leaflet is a small guide giving the basic structure of the Computer Book, so that the user can have an overview of the application before installing it. It also gives useful address of groups and organisations in Uganda that might help the women the find resources for their activities.
Although well designed, this package does not offer in-depth information about the actual processes involved. For example, it shows farmers that they can gain extra income by making popcorn from maize and selling it. However, no information is given about how to actually make popcorn.
This application is available on CD-ROM and on the Internet.