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Communication and Information Activities

Creative Content: Radio, TV, New Media

Supporting creativity and innovation in local content production in radio, television and new media

The success of the programme will depend heavily on its capacity to mobilize partnerships and funds. Partnership would be encouraged with institutions interested and willing to co-implement and/or co-finance with UNESCO the activities proposed under the umbrella of this programme . The programme is not a financing mechanism for activities implemented by third parties.
Partners in this field may operate at different levels (local, national, regional, international) and be associated with content production at different stages (creating, “packaging”, distributing, or training). This may include:

  1. Content creators/producers (usually referred to as the “creative community”): These individuals usually belong to national, regional or international informal or formal associations.

  2. Regional, national and community media and their content sources (e.g. production houses, website “feeders”, etc). The media are the most active content producers and providers to communities.

  3. International organizations, associations and mechanisms financing the production of local content: although rarely producing the content themselves; these representational bodies provide funds to the “creative community” and the media to undertake content production.

  4. Content distribution networks, active in exchanging, circulating, showcasing and/or distributing content for radio, television, the Internet and print media.

  5. International and regional professional organizations providing short-term, applied training to practitioners in radio, television, Internet and print media.


UNESCO’s Programme for Creative Content will be addressed to the “creative community”, seeking to strengthen links with those who have the talent to “create” meaningful and innovative content. Grassroots level organisations (e.g. associations of independent video film makers, associations of community radio broadcasters, etc.) will be the programme’s privileged partners. The criteria for identifying the partners will be on merit basis.

The programme will also seek active partnerships with well-established international associations and NGOs, particularly for distribution purposes. The basis for selection of partners will be the following criteria:

  • Development orientation,
  • Diversification (UNESCO will seek new partnerships),
  • Visibility,
  • Experience,
  • Representative coverage,
  • Thematic coverage,
  • Geographical coverage.


Synergies with international partners already active in the field of local content production will be reinforced and UNESCO will seek to act as a federative agent.
  • Programme Specialist