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Communication and Information Activities

11th UN Inter-Agency Round Table on Communication for Development

11-13 March 2009, Washington

Moving C4D up the International Development Agenda: Demonstrating Impact and Positioning Institutionally
Convened by UNDP & The World Bank.

The 11th UN Inter-Agency Round Table on Communication for Development, held in Washington DC in March 2009, offered an opportunity to review current C4D activities across UN agencies and the invited partners, discuss challenges and courses of action to strengthen the institutional position of C4D, and further improve monitoring and evaluation of C4D programmes. Following the Rome consensus, Communication for Development is defined as “a social process based on dialogue using a broad range of tools and methods. It is also about seeking change at different levels, including listening, building trust, sharing knowledge and skills, building policies, debating and learning for sustained and meaningful change. It is not public relations or corporate communication.”

Levels of activity, methods of approach, and institutional positioning of C4D vary widely across agencies. While the presence of C4D is well-established in some agencies, it is more recent in others. Despite differences, similar challenges remain to better position C4D as an integral component of aid and development programmes. A common challenge is raising awareness among key stakeholders about the richness of communication and its manifold contributions to programmatic goals.