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Communication and Information Sector's news service

Asia-Pacific Broadcasting Union and UNESCO’ s Programme for Creative Content Announce New Partnership

09-06-2005 (Paris)
The Asia-Pacific Broadcasting Union (ABU) and UNESCO’ s Programme for Creative Content have announced a new partnership for the establishment of a branded section of audio visual content listings on UNESCO’s Audio Visual e-Platform. The ABU will work with its more than 102 member broadcast companies from across the Asia-Pacific Region in identifying content suitable for exchange and promotion in the international market.
UNESCO's Audiovisual E-Platform provides global on-line contact between filmmakers, broadcasters and distribution outlets, enhancing the promotion and distribution of culturally diverse audiovisual content.

The E-Platform contains recently produced, innovative documentaries, short films and TV-magazines, original in form and content, going beyond conventional forms of filmmaking, providing a genuine expression of different cultures, and all ready for on-line, full-length screening.

The new partnership fulfils both the objectives of UNESCO in enhancing the promotion and distribution of culturally diverse audiovisual content as well as the responsibility of the ABU in supporting its member broadcasters and producers

”UNESCO’s E-Platform is an important initiative for aiding television, film and documentary producers and provides a vehicle for promoting, marketing and exchanging content,” said David Astley, ABU Secretary General. “It will help in providing access and visibility to producers and content that otherwise find it difficult to compete in international markets.”

At the global level, broadcasters, distribution outlets and relevant institutions will be able to read about the work of producers and watch samples on-line before contacting the rights holders for acquisition.

Acquisitions, commercial transactions or negotiations will be done directly between the copyright holders and the persons interested in acquiring the content. While not acting as agent of any of the content listed on the E-Platform, UNESCO and the ABU are committed to fostering respect for the copyright of Audio-visual works.

UNESCO’s Audiovisual E-Platform is a highly secured platform designed for professional in the film and television industry a s a means of promotion and distribution of creative productions at local, regional and international levels. UNESCO ensures the security and restriction of access.

The Asia-Pacific Broadcasting Union (ABU) is a professional association of broadcasting organisations, formed in 1964 to facilitate the development of broadcasting in the Asia-Pacific region and to organise co-operative activities amongst its members. It currently has over 140 member companies in 55 countries, with its broadcaster members reaching a potential audience of about 3 billion people.

The UNESCO Programme for Creative Content aims at promoting the expression of cultural and linguistic diversity through communications by fostering the production and distribution of culturally diverse content for the media. With this objective, UNESCO provides training, distribution and production opportunities to local content creators, particularly in the developing world and in countries in transition.
Related themes/countries

      · Creative Content: News Archives 2005
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