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Worldwide support to UNESCO’s campaign “Women Make the News”

15-03-2005 (Paris)
UNESCO’s online campaign aiming at women’s empowerment and gender equality in the media “Women Make the News” has gained wide support throughout the world. To mark International Women’s Day that was celebrated last week, UNESCO appealed all media to give women editorial responsibility to cast the news on that day.
UNESCO recalls that the newsroom environment is changing in ways that require media managers to recognize the different talents women and men bring to the table. By failing to develop a greater understanding of what women bring to news organizations and by not making full use of their creative potential, intellectual capacities and leadership abilities, media executives deny women the right to personal and professional growth.

The campaign “Women Make the News”, for which a specific website has been launched, aims to provide a platform for learning from each other’s experiences and collaborating to design more effective policies to improve the status of women journalists in the media enterprises by restoring core professional values and greater freedom of thought and expression. It also seeks to encourage the world media to promote equal and fair representation of all women by presenting a diversity of images that more accurately reflect the whole society.

From all over the world, media organisations, newspapers, internet websites and TV and radio stations have sent their messages of support, ideas and features highlighting personal experiences, sharing a wide range of activities and projects inspired by this initiative.

To provide only a snapshot of the media’s participation in the event, below are several examples of the activities they have implemented:

Internews Europe, an international NGO, produced in Mexico, together with CIDEM –“Colectivo de Investigación y de Educación entre Mujeres”- and its network of women radio journalists, a series of radio spots to celebrate International Women’s day.

Sahara news Channel (Round-the-clock 36 city specific Hindi Regional News Channel) carried its special daily bulletin on women.

In the Congolese National Radio the news was written, edited and presented by women on the 8 March, while the internet-radio AmmanNet appointed Ms. Zeinab Bulbul as director general and Ms. Sawsan Zaidah as general editor.

The Women’s International Network of the World Association of Community Radio Broadcasters (AMARC) in collaboration with the Feminist International Radio Endeavour (FIRE) and the World March of Women, organized an 8-hour live web-based programme in New York, dedicated to women’s issues.
Related themes/countries

      · Gender and ICT: News Archives 2005
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